CLIENT :: DR PEPPER
Agency :: DEUTSCH
During my time at Deutsch, we pitched and won the Dr Pepper account. Over the years we created a lot of work for them and they continue to do so today. One of the campaigns that tested patience as well as writing was the I Exist campaign that focused on Diet Dr Pepper. More info on it below.
Project :: I EXIST
Diet Dr Pepper tastes more like real Dr Pepper than people think. I wouldn't know because I'm not a fan of diet anything, but it's the truth. That's hard for people to believe, like a bunch of other things. This campaign leans into that HARD. We created everything from spots to entire social networks for these "unbelievable" characters to live in. I handled scripting the social presence for them all seven of them, including months of social posts, and WeExist.com profiles and posts.
