CLIENT: FANTA GLOBAL
AGENCY: DAVID THE AGENCY

Way before AI let you swap faces and mouths with ease… typically you wouldn’t be selling through a global campaign full of dialog. We ignored that truth and we spent a few months selling through an episodic campaign, followed by another few months figuring out how to produce it. Once we had a plan in place, we busted out 18 spots in six days, not-including inserts that allowed any country to seamlessly add their own scene in order to hyper-localize the campaign. Plus, we had to keep in mind that some countries don't have certain bottles or flavors or cans making each of the scenes wonderfully complicated to capture.

Working with Smoke & Mirrors and VADR technology, we were able to create a 3D map of the talent's facial expressions and "mouth actions." Basically, everything that is possible now, but back when it barely was. From there, they became our digital puppets. Rather than Kung Fu-style dubbing or using subtitles, we were able to make the actors speak any language on Earth. It was pretty surreal and lifted the language barrier that most global brands, like Coke, are constantly battling. All said and done, the campaign was set up to air in something like 100 countries and roughly 80 languages.