CLIENT :: HEINZ
Agency :: DAVID THE AGENCY
Heinz has been making food taste tastier for almost 150 years. But, they still need advertising.
Project :: Chicago dog sauce
Chicago is all about food. And Heinz is all about making food taste great. When it comes to Chicago-style hot dogs, ketchup traditionally is a big no no. So, we created Chicago Dog Sauce to find out what happens when people from Chicago try it on their famed hot dog. Surprisingly, most people actually liked it. And that's not the advertiser in me talking. People really did like it and a few were pissed they've never had it simply because they were told it was "wrong."
We launched this little campaign on National Hot Dog Day with the video below, some social posts (of course), and a simple site that sold Chicago Dog Sauce and drove trial by offering free Chicago-style hot dogs with Heinz on top at a few choice locations in Chicago.
Press / Adweek / AD Age / Creativity
“I lived in Chicago for three years and put ketchup on every fucking dog I ever ate. Most people aren’t douchy cunts about it. And if you are, suck a dick. Chicago dogs aren’t that special and neither is your dumbass.”
