CLIENT :: MAXWELL HOUSE
AGENCY :: DAVID THE AGENCY
Mmmmmm, coffee. Do you drink it all day long like EVERY SANE PERSON? Same.
PROJECT :: UNSEEN HUStle
Maxwell House is all about celebrating the glory of the grind. Those who work and hustle all day long, all night long, behind the scenes. The people that make sure things get done so that you can make sure you get all of your things done. Even if that means simply going to work. It’s the unseen hustle that deserves recognition. That’s our brief. One way we decided to bring it to life is by launching the video below on Labor Day 2018. It features Ron Kline, a man who hadn’t taken a day off in 53 years. We fixed that.
PROJECT :: HANDS THAT HUSTLE
We also launched some TV and OOH that gave thanks to hands that hustle. The hands that belong to the people who woke up before dawn and were hard at work before way before you read this sentence.