CLIENT :: PENNINGTON GRASS SEED
AGENCY :: DAVID THE AGENCY
Artificial turf sucks. For many, many reasons. But it this case we’re focused on the fact that it causes a ton more non-contact injuries than grass. Despite players and coaches begging GMs to convert back to grass fields for years, almost half of the teams in the NFL still use it. Pennington is on a mission to change that. For year two of the campaign to Flip the Turf… we caused a nice ripple, got the Buffalo Bills to flip back to grass, and won two Clios along the way. Congrats to Thomas and Seiji for the killer concept and creation.
Press / ESPN, FOX, Yahoo Sports
Awards / Silver and Bronze Clio Sports